Thursday, October 02, 2008

Advertising in MIA Newsletter and Website

The MIA Board is considering allowing business card size advertising in the monthly newsletter and on the MIA website. The focus will be on local businesses offering services to Montevideo residents. Initial pricing will be $20 per month, or, $200 for a full year. The advertising revenue will be used to offset the newsletter production and printing costs. The newsletter is hand-delivered to 400 homes and the web site has seen over 5,600 page views between January 1, 2008 and September 30, 2008.

Before making a final decision, the Board is looking for your input and feedback. Please comment.

8 comments:

  1. Anonymous11:19 PM

    Sure why not...Advertising appears to generate revenue. If it works for Google, should work for MIA.

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  2. Anonymous8:06 PM

    A little Expensive.... Maybe 100 For A Year or 150.

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  3. Anonymous10:22 PM

    $200 sounds like it's well worth it. just the stamp fee to advertise to 400 homes comes to $92each time, that's not including the printing it would cost to reach those homes.

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  4. I like the math and hadn't thought of it this way. Extending the concept, this works out to $1,104 a year in postage fees alone. Also, this rate is in line with the Palmar Neighborhood Association.

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  5. Anonymous10:56 PM

    palmar? what is this? i just think its funny how all of a sudden were doing all these fundraisers. to TRY to make our pool nicer.

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  6. Anon, the advertising revenue is to cover the costs of newsletter production and also give local businesses the benefit of generating more revenue from local residents. This is unrelated to making the pool nicer.

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  7. Nicole1:55 PM

    I think it is a great way for members to receive information and services that they may find useful. I think it my also be good to have a blog regarding the services advertised, so that members can give a thumbs up or down regarding their experience with the advertiser.

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  8. Great idea, Nicole. Instead of creating a new "thumbs up/thumbs down" service, we could create links and feeds to Yelp (http://www.yelp.com) which already has many local businesses listed and reviewed.

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The MIA Board encourages feedback. The goal is to share neighborly information and community thought. Comments will be reviewed weekly and posted to the blog if appropriate. The Board will not comment on the blog and will only address issues at Board meetings.